Noshejan's Safar Aushpazi

A Dream 20 Years in the Making
What began as a flicker of an idea has become a reality, and over the past year, I've had the incredible opportunity to build something that reflects everything I love about food and creativity.
Keeping Your Blends Fresh
By following these practical tips, you can ensure that your Noshejan seasoning blends stay fresh and flavorful for as long as possible.
An inviting bowl of Pho soup, brimming with tender beef slices, fresh herbs, and rice noodles, all submerged in a rich, aromatic broth. For Noshejan's blog post titled A Journey of Flavor and Friendship.
As I reflect on my culinary journey, there's a chapter that stands out vividly – my first foray into cooking Vietnamese food.
Pink Himalayan salt scattered in a styled manner, showcasing its coarse texture and beautiful pink hue against a contrasting background. For Noshejan's blog post titled Pretty In Pink.
Pink Himalayan Salt – the salt of salts, revered for its unique characteristics and unparalleled versatility.
A wooden spoon filled with cocoa powder, surrounded by scattered cocoa powder, showcasing its rich and varied hues of brown. For Noshejan's blog post titled Cocoa Powder's Role In Global Cuisine.
When we think of cocoa powder, our minds often drift to indulgent desserts and comforting hot beverages. However, this versatile ingredient has long been cherished for its ability to enhance flavors in both sweet and savory dishes.
A styled photo of turmeric powder in a wooden bowl with a silver spoon, accompanied by whole, fresh turmeric roots, highlighting the vibrant golden color and earthy texture. For Noshejan's blog post titled A Love Letter to the Golden Spice.
Turmeric an ingredient so versatile, so vibrant, and so incredibly beneficial that it has captured the hearts of chefs and food enthusiasts alike across centuries and continents.
Three soft shell beef tacos filled with shredded lettuce, shredded cheese, and chopped tomatoes, arranged in a styled manner to showcase their fresh and colorful ingredients. For Noshejan's blog post titled Embarking on a Flavorful Adventure with Taco Zin
As a fervent lover of tacos, I've tried countless seasonings over the years, but none quite captured the robust and umami-rich flavor I craved. That's when the idea of creating my own blend, now known as Taco Zindagi, was born.
Noshejan's logo featuring a stylized flower in shades of orange and red, with the brand name 'Noshejan' in elegant red script.
I believe that food is not just sustenance; it's an expression of love, a celebration of culture, and a journey into the diverse world of flavors.
Photo of Bethany Taufiq, the founder of Noshejan, sitting on a couch. She is smiling and wearing a green sweater with a necklace. Her hair is styled in soft waves, and she has a bright, welcoming expression.
My spice blends, honed over the years, are a testament to my dedication to flavor.